Vacancies at IBSAR

Admissions for BPT is Open for the Academic Year 2024-25.Happy New Year !!!

Master of Business Administration in Digital Marketing(MBA in Digital Marketing) Course- 2 Years Full Time

Master of Business Administration (MBA) Course


SCOPE OF THE PROGRAM (OPPORTUNITIES)

Duration of MBA Course: Two Years (4 Semesters)
Eligibility for MBA Course: Candidate must have passed their degree with minimum 50% in their Academic year.
Affiliated University: Asian International University (AIU).
For more details contact - 7506436965

MBA Course Structure

Sem I Sem II
Foundations of Management and Organisation Behaviour Financial Management
Accounting for Managers Product and Brand Management
Managerial Economics Customer Buying Behaviour
Quantitative Techniques for Managers Fundamentals of Digital Marketing
Marketing Management Integrated Marketing Communications
E-Commerce Website Planning and Structure
Lab for Microsoft Office Business Research Methods - Workshops


Sem III Sem IV
Search Engine Marketing & Search Engine Optimization (SEO) Services management
Social Media Marketing Strategic Management
Content Marketing Personal Selling and Sales Management
Digital Entrepreneurship Project Management for Digital Marketing Firms
Lead Generation and Marketing Automation Affiliate Marketing and Google AdSense
Email Marketing, Mobile Marketing and Video Marketing Analytics - Web and Google
SPSS Lab Creative, Design Thinking and Skill Development